SWAY STAR

There’s no stopping Sway right now and ‘Little Derek’ opens the next chapter in what’s fast becoming the must-read book of his career. The gripping story so far has seen our leading man win ‘Best Hip-Hop Artist’ at the MOBO Awards in a category that saw him up against rap heavyweights 50 Cent and The Game.

In addition, Sway’s walked away with ‘Best Newcomer’ at the Urban Music Awards as well as Channel U’s ‘Best Of British’ prize. Sway has also been crowned king of the rapidly expanding UK street mixtape scene outselling all others with two acclaimed mixtapes. These achievements, and more, have established Sway as one of British music’s hottest properties.

Yet despite being courted by various record label A&Rs in an exciting twist to the plot he’s choosing to stay in full control and unsigned for now, releasing through his own independent and self-run Dcypha label. These are just the initial chapters in what’s set to be an epic adventure…

In Little Derek, 23 year-old Sway, real name Derek Safo, sends out an autobiographical message to the masses that little Derek’s doin’ OK, little Derek’s doin’ fine. Written with the typical wit and humour that marks this emcee and producer out from the majority of the “urban” pack, it charts how Little Derek wrote lyrics whilst the others got high, and he ended up in HMV instead of HMP. Sway hands over production duties to Shux, and is joined on the mic for the album version of the track by future star Baby Blu, known here as Little Rachel.The Little Derek single will be in shops [including HMV] on 16th January.

Sway’s album, ‘This Is My Demo’, is due out 30th January and is already one of the most eagerly anticipated releases of next year. The album will be a fully polished debut including a mass of totally new material alongside re-recorded versions of some of the blazing tracks existing fans already know and love [Up Your Speed, Download, and Flo Fashion]. Watch this space as Little Derek grows big

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